Markup & Margin Calculator
Markup and margin are related but not the same. This calculator shows both from a cost price and selling price.
Estimated result—
How it works
Markup = profit ÷ cost × 100. Gross margin = profit ÷ selling price × 100.
Example
Buying for $80 and selling for $120 gives $40 gross profit, 50% markup and 33.3% gross margin.
Useful things to know
- Gross margin does not account for every business expense.
- Do not confuse a 50% markup with a 50% margin.
- GST treatment may affect which price figures you should compare.
About this estimate
HandyNumbers calculations run in your browser. Results are general estimates and can differ from real-world outcomes because of fees, taxes, tariffs, product specifications, rounding and individual circumstances.